Brand ambassador

08. Jun 2024 
by Ziv Knoll

Jackie Stewart, a three-time Formula One World Champion (1969-1971-1973) and a 27-time Grand Prix winner, 25 obtained with a Ford Cosworth engine powering his Tyrrell-entered single-seaters, poses leaning on the front end of a pretty Ford Capri RS 3100 (picture-above).

The Scot became, as soon as 1968, the first driver in history to generate (substantial) revenue by becoming an ambassador for global brands such as Rolex, Ford, Moët & Chandon, and more recently RBS.

This parallel career was initiated by Mark McCormack, who had in 1962 created IMG, the agency representing nowadays Tiger Woods, Maria Sharapova and many other sports figures. For McCormack, the biggest challenge for a sportsman is to keep its commercial partners even after retirement from their sports.

Ski legend Jean-Claude Killy was the agency’s first big success. Jackie Stewart, who retired from motor racing in 1973, still represents Ford and Rolex, half a century later.

Source: DR

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1 Comment

  1. He was always furious, while arriving on paddock in such a car, to see FERRARI or ROLLS ROYCE in which Jacky ICKX did so…

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