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Two steps ahead

7 Jun 2020 
by Ziv Knoll
3467 views

A few weeks ago it was announced that Toto Wolff was investing 42 million euros, for about 1% of the total shares of Aston Martin Lagonda. This had nothing to do, a personal diversification it was said, with his involvement as Team Principal and 30% shareholder of the AMG Mercedes F1 team.

In fact, this investment makes perfect sense and the new Chairman (and majority shareholder with a few very wealthy investors) Lawrence Stroll did not have a lot of difficulties to convince his new friend Wolff to join the project.

Mercedes is already a 5% shareholder in Aston Martin and has great plans for the brand. A new CEO, Tobias Moers, who was until now the chief of Mercedes’ AMG division, was appointed to further enhance the bridges between the two companies, and bring back profitability with a broader exchange of technology and parts, and so a reduction in costs.

Lawrence Stroll and Toto Wolff have witnessed the 90% (!) fall of the share price of AML (Aston Martin Lagonda) in just two years time.

For them, it is the right time to invest, to restructure the company with the help of Daimler Benz, and if within two to five years, this restructuring succeeds (with new products based on Mercedes parts and a return of Aston Martin in Formula One) then the share price will return to ‘normal’ levels, and the investors will make huge profits.

Imagine: if the share price of Aston Martin goes back to the level it was two years ago, which was not very high, Toto Wolff will have turned his investment of 42 million euros into… 400 million euros!

Told you, these guys are two steps ahead.


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